To fully understand what a content creator is and does, it’s important to understand what “content” is.

In the publishing, communication, and art industries, content can be defined as all the information and experiences, such as writing, speech, or other various arts, expressed through a medium to communicate value to an end user.

More important for business, content is the stuff that users, readers, or viewers derive value from.

At its most basic level, content includes:

• The information and/or experience
• The medium/channel in which the information is delivered
• Any beneficial features the medium adds to the information or experience

It’s worth noting here that while the medium for delivery is essential to content, it’s not the most important part of the trio above. Information and experience are king. Without them, the medium has essentially no value. After all, what’s a YouTube channel without videos or your favorite magazine without articles or images?

More and more, businesses are understanding the value of working with content creators. They see that high-quality content inspires users to take action and can foster community and loyalty through interaction with the brand, its community, or both.